“Write your principles in pen and your business model in pencil”

It’s not enough to have a good idea or a good cause – you also need the right business model.
This is the plan for how all the pieces of your idea fit together to create a great result, and describes what makes your business desirable, feasible and viable.

This is a skill that can be learned and then replicated across all of your jobs and passion projects.
With the resources, templates and guides below, you can learn the process of building a strong business model, testing it with customers, and creating new variations that will stand the test of time.