“A man always has two reasons for his decisions
– the good one and the real one”
Every good business is built on top of a compelling Value Proposition, the real reason why customers find you desirable.
If you can learn how your customer thinks, you can create offers that entice and delight, leading to more sales and a loyal audience.
This is a fascinating field, and in these articles you can learn how to create your own great Value Propositions.